Today, we’re going to give you some simple guidelines and suggestions to help you write a press release that commands attention. As you may be aware, journalists receive hundreds of press releases per day in their mailbox, making it more difficult for businesses to be heard.
Then go ahead and read, jot down, and put it to the test! On this are our top 10 tips:
1 Create A Twangy Headline
Will a journalist read your press release or move on to the next one?
A catchy and yet authentic press release title can make or break your campaign.
2 Make Your Press Release Organized
- Make a headline and a subtitle for your article.
- Then there’s a paragraph that introduces your product (s).
- Then there’s a paragraph with more information.
- Finish with a synopsis of your business, any relevant product specifications, and your contact information.
3 Keep the content short.
Nobody wants to read endless paragraphs about a new product.
Keep your press release brief and to the point.
Also, never write anything longer than a one-page document.
4 Make sure the content is enjoyable.
A long list of technical details is unlikely to pique the reader’s interest in your product.
Consider your product’s unique selling propositions, and then present them in a fun and easy-to-understand manner.
5 Create a story
What impact will your product have on people’s lives?
How did the concept for it come to you?
What distinguishes it from other products on the market?
Give a journalist the reason to write about your products.
Check for Errors #6
A news release with grammatical or spelling errors makes you look a bit obnoxious.
Make sure your press release is error-free.
Ideally, have someone else look it over as well.
Another pair of eyes may notice a flaw you’ve overlooked.
7 Consider Formatting
Use good formatting to make your press release easy to read.
Use a standard font type and break up your text into short paragraphs. Include bolded sub headings where appropriate.
Also provide images in #8
We’ve all heard the phrase “a picture is worth a thousand words.”
Include images in your press release if it’s about a new product or collection.
They’ll take care of the majority of the work.
9 Also provide your contact information
Give the knowledge they deserve if they want to learn more about your company or product.